Client: Panasonic
Event: Launch of Roma Switches
Event Type: Product Launch and Gala Dinner
Venue: Grand Hyatt, Dubai
Size: 500 Guests
Collaborating Members/Agency: QED Communications Private Limited
EVENT BRIEF
Executing a product launch followed by a gala dinner for the top management of Panasonic and Anchor and for 500 guests.
The product launch reveals Anchors high end range of switches, called Roma, and conduct a gala dinner which in corporates technology and the commemorative day of India, the Indian Independence Day.
THE CHALLENGE
Designing and executing a launch mechanism and delivering various other aspects of the event to 500 guests, such as entertainment in the ballroom and pre-function area, man power, décor, branding units etc. within a span of 14 days.
THE OUTCOME
With a combined effort from our collaborating agency, QED Communication Pvt LTD, and our trusted suppliers and our Pepo team expertise, we were able to achieve our goal with in a weeks’ time.
A few elements of the event:
- “Sling Shout” the technology driven pre-function entertainment, which was a huge hit with the guests.
- A kabuki launch that was carefully timed and executed revealing the Roma product range with style.
- Stage performances that incorporated various Indian styles to showcase India’s most historical event, the Independence Day. And stunning LED performance to bring out the technology theme.
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