Client: Panasonic

Event: Launch of Roma Switches

Event Type: Product Launch and Gala Dinner

Venue: Grand Hyatt, Dubai

Size: 500 Guests

Collaborating Members/Agency: QED Communications Private Limited

 

EVENT BRIEF

Executing a product launch followed by a gala dinner for the top management of Panasonic and Anchor and for 500 guests.

The product launch reveals Anchors high end range of switches, called Roma, and conduct a gala dinner which in corporates technology and the commemorative day of India, the Indian Independence Day.

 

THE CHALLENGE

Designing and executing a launch mechanism and delivering various other aspects of the event to 500 guests, such as entertainment in the ballroom and pre-function area, man power, décor, branding units etc. within a span of 14 days.

 

THE OUTCOME

With a combined effort from our collaborating agency, QED Communication Pvt LTD, and our trusted suppliers and our Pepo team expertise, we were able to achieve our goal with in a weeks’ time.

A few elements of the event:

  • “Sling Shout” the technology driven pre-function entertainment, which was a huge hit with the guests.
  • A kabuki launch that was carefully timed and executed revealing the Roma product range with style.
  • Stage performances that incorporated various Indian styles to showcase India’s most historical event, the Independence Day. And stunning LED performance to bring out the technology theme.

 

FOLLOW THE EVENT ON

https://www.youtube.com/watch?v=KJ4RG0ALx6Y&t=1s